Alternative Fuels Australia

V8 Supercars help promote QLD ethanol use

Posted by Car Geek on July 16, 2007

Beikoff's V8 supercar, from ethanol.qld.gov.auThe Queensland state government is moving to promote its “+e” ethanol-blended fuel more heavily, with Minister for State Development John Mickel bringing aboard V8 race car driver Shane Beikoff as a spokesman.

“The +e campaign is designed to dispel myths about ethanol and provide motorists with information on the performance, health, environmental and economic benefits of ethanol blended fuels, or +e fuels,” he said.

Beikoff will be acting as a spokesman for the +e campaign, as well as advertising the campaign on his V8 race car. The V8 Supercars are using a 5% ethanol blend for the duration of the 2007 season.

The Queensland government has also appointed Juliet Potter as a +e spokesperson. Potter is “is regarded as the pre-eminent female auto industry expert primarily through her work on the internet and her role as Director of AutoChic.com.au”, according to the Queensland government.

+e is a 10% ethanol blend that can be used in most post-1986 vehicles. It is available in a wide variety of locations throughout Queensland.

(Sources: PressZoom, QLD Government)

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One Response to “V8 Supercars help promote QLD ethanol use”

  1. […] Original post by Nathan […]

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